About SPFsocial - San Diego Rooted Digital Agency

SPFsocial | Founded by Sean Farrell

For over 14 years, I have delivered high-performance product improvement and marketing solutions to meet the most dynamic demands in business. Working with organizations such as Sony, Qualcomm, and Nokia, I have served in influential roles to ensure maximum product exposure, implement cutting-edge online merchandising strategies, and deliver top-notch ROI.

Extensive qualifications in all facets of digital marketing & merchandising, utilizing a wide-ranging skill set in multiple technological disciplines to ensure maximum product exposure and cutting-edge marketing strategies. Proven expertise in analyzing current product management processes and developing solutions to improve quality and visibility.

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Previous Clients

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2016 - 2018

Jerry Media / Sales Executive

• Manage high level Client / Brand prospect outreach program to achieve financial results above our team’s quota.

• Developed and tracked prospecting program targeted at delivering a highly specified and customized value proposition to “A” level executive contacts to invoke interest in Jerry Media’s portfolio of products + services.

Notable Contributions:

• Personally Recognized by “The San Diego Union Tribune” as top Social Media influencer in San Diego.

• Featured in national media, such as The New York Times, The Wall Street Journal, Mashable, ESPN, etc. for social media / influencer contributions.

• Increased territory by successfully hunting large accounts in the technology, sports, media, manufacturing, hospitality, and entertainment vertical markets.

2013 - 2015

QUALCOMM / SNAPTRACS, INC / Director of Customer Servic

• Utilized dynamic project management skills to reduce costs while dramatically improving sales & customer service within a six-month period.

• Transitioned call center to a near shore location with minimal dip in service level to significantly reduce budget.

• Launched several new customer service tools including an online community support portal, which reduced call volume and greatly increased customer satisfaction.

• Managed social channels customer service related inquiries to quickly satisfy customers & prospects across multiple platforms.

2009 - 2012

NOKIA / Product Manager for Trapster

• Maximized product visibility with no marketing budget, utilizing social media and web merchandising skills to grow Trapster’s user base from 250,000 users to over 9 million users in a one year period.

• Personally optimized Trapster’s market share through web design, content and strategy design, customer service and press outreach helping Trapster become one of the top downloaded driving applications on multiple mobile platforms.

• Utilized extensive web merchandising expertise to author several tutorials, blog posts and articles for Trapster’s website to ensure product visibility, ease of use and maximum functionality.

• Displayed far-reaching product management skills while collaborating with developers to add new features to Trapster’s mobile application and to continuously improve the user interface of both the online and the mobile platforms.

• Employ proven expertise in developing sophisticated marketing practices to expand technologies, shift customer behavior and grow Trapster’s user demographics.

2007 - 2008

KANA / Professional Services Manager

• Assisted in the management of pre-sales, implementation/professional services and account management while delivering impeccable service and support to Fortune 500 clients such as Microsoft, Yahoo!, Hewlett Packard, Costco, Walmart.com and AT&T.

• Demonstrated a dedication to rapid issue resolution and process improvement to ensure an outstanding customer experience.

• Utilized product management and marketing skills to educate client executives on solution benefits and positive impacts that Overtone’s services would have on their business intelligence platforms.

2003 - 2006

SONY Electronics / Content Manager

• Employed dynamic content and strategy design skills to progress from data entry clerk to head of the TV & Home Entertainment department of SonyStyle.com within one year.

• Utilized far-reaching web design skills to manage project requests and ensure that deliverables were completed on time, within budget and with the highest level of excellence.

• Employed extensive multi-tasking experience to manage all aspects of the planning, scheduling, capacity tracking and allocation of creative resources to ensure that the needs of all stakeholders, including Corporate Marketing, Sony Style Retail and Direct Business Managers, were met.

• Created, implemented and maintained processes for effective creative production management within the overall delivery process, ensuring accuracy, efficiency and functionality.

• Responsible for creation and maintenance of online content at SonyStyle.com and Sony.com/Business